Are you a online store owner looking for effective strategies to identify winning products? If so, you've come to the right place! In this blog post, we will explore how you can leverage Google Ads to discover high-performing products for your niche store. By following a systematic approach and implementing key optimisation techniques, you can maximise your chances of success and drive profitable results. Let's dive in!
Before Testing:
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Create a polished store: To establish a strong foundation, ensure that your Shopify store is visually appealing, user-friendly, and provides a seamless shopping experience for your customers. Invest time in designing an attractive layout and organising your product categories.
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Upsell product sections: Take advantage of the upsell strategy by incorporating upsell product sections on your product pages. This technique encourages customers to explore complementary or upgraded products, increasing their average order value.
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Optimise your landing page: A well-optimised landing page is crucial for conversions. Make sure your landing page is clear, concise, and aligned with your target audience's expectations. Highlight the unique selling points of your products and use persuasive copywriting to convince visitors to take action.
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Testing Strategy:
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General Campaign: Start by setting up a single campaign that includes all the products in your store. Allocate a sufficient budget for this campaign, such as R150/day. This will enable you to test multiple products simultaneously and gather valuable data.
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Monitoring performance: Give your general campaign at least 7-10 days to collect enough data before making decisions. During this time, closely monitor the performance of each product. You will likely observe that some products perform exceptionally well, while others underperform.
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Identify promising products: Exclude the products that are consistently underperforming from your general campaign. Focus on the products that show promising results and have a higher conversion rate or engagement. These are the products that have the potential to become your winners.
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Campaign Scaling:
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Individual Campaigns: Once you have identified the promising products, create separate campaigns for each of them. Set the budget for these new campaigns at R150/day, the same as the general campaign. This segmentation allows you to allocate resources specifically to the products with higher potential.
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Iterative testing: Repeat the testing process for each individual campaign, closely monitoring the performance of the products. By isolating them in separate campaigns, you can gather more precise data and optimize your strategies accordingly.
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Scaling winners: As you identify the best-performing products through the individual campaigns, consider restarting the general campaign using only these "winning" products. This approach allows you to further amplify their success and potentially discover additional winners.
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Budget optimisation: For campaigns that demonstrate positive results, gradually increase their budget by 25% after 5 days. Scaling slowly helps maintain control over your expenses while capitalising on successful campaigns.
By following these steps and implementing an iterative testing approach, you can uncover winning products for your niche store using Google Ads. Remember, it's essential to continuously monitor and optimise your campaigns based on performance data to drive sustainable growth and maximize your return on investment.
With these strategies in place, you'll be on your way to finding profitable products that resonate with your target audience and drive your online store's success. Best of luck with your Google Ads campaigns!